Tips on Conducting a Successful Business and Investment in Latin America
Among the most critical decisions your company will make is in choosing the right person to represent you abroad, and this holds true if you are attempting to do business with Latin American partners. We are going to present here some suggestions, and if you read more, you will be helped to learn and be guided more about your options in choosing this point person to travel abroad and represent your company.
The first thing to be aware of is how diverse the population of Latin Americans are thus you will not be discriminated or receive favoritism if your representative has a Hispanic name or background.
Your next guideline is to have a representative who is capable in the language of Latin America, aside from being able to conduct business dealings in English with the help of a reliable interpreter, considering this is actually the common practice in business there. If your representative has good conversational skills, it will be a plus factor for your company as this point person will be able to communicate well with the hosts and enhance good relationship with your company.
Next is to realize that your representative will have to do everything he or she can to get to know the hosts in order to slowly build a relationship of trust, over being highly skilled or knowledgeable or competent in your area of business.
Know then some characteristics of a good representative that you should look for and be able to develop further. So ideally, your company’s representative must be flexible, very patient and most of all a people person.
What we mean by being flexible is a representative who is the type to enjoy new experiences, who can be a bit adventurous, and who can adapt to surroundings not familiar to the person. The person must be willing to accept cultures foreign to him or her, available to travel on successive trips in order to seal a contract, and will act as the point person during the whole process, from the initial stage to closing the contract and then to continuously offer customer service afterwards when the business relationship has established.
Your representative should recognize that patience is a virtue, especially in Latin America the pace of life is slower considerably. Thus your representative will need a long time to develop relationships and he or she can do this with a genuine and personal friendly relationship with the Latin America team.
Be aware that intellectualism is being admired as a quality among Latin Americans, thus your representative must be able to carry on conversations on a wide range of topics when engaging with the hosts during social situations especially lots of time will be spent with the hosts.